01
Developed the Eprendiz logo and visual identity to establish a playful and approachable learning brand.
A more playful
way to learn
Making education more engaging, interactive, and accessible for children in Guatemala.
project overview
Helping children learn differently -
Play. Explore. Learn.
Eprendiz is an interactive learning app designed to help children explore different subjects through engaging digital lessons, including science, languages, mathematics, and more.
my role and ownership
Experience strategy through delivery
02
Created the information architecture and page structure to make content easy to navigate and discover.
03
Designed learning experiences, activities, and interactions that made education more engaging and fun.
04
Collaborated closely with Engineering throughout development to ensure design consistency and a cohesive final product.
research
Exploring what makes
learning fun
Stakeholder Interview
Expectations, barriers and decision-making.
Experience audit
Understanding the learning approach, age needs, and role of interactive activities.
Other reviews
Defining the subjects, lesson structure, content, and educational goals.
what we wanted to learn
Product discovery
01
How should children learn and engage with the lessons?
02
What should children learn and experience?
03
How should the platform work behind the scenes?
Strategy
From learning goals to
playful experiences
The strategy focused on translating educational goals into engaging digital experiences—defining how children learn, turning lessons into interactive activities, and creating a scalable platform that balances learning, usability, and technical feasibility.
Understand the Learning
Pain point
Learning goals and lesson structures needed to be clearly defined.
Opportunity
Translate educational goals into clear, age-appropriate experiences.
Make Learning Playful
Pain point
Educational content can feel passive or difficult to engage with.
Opportunity
Turn lessons into interactive activities that encourage exploration and participation.
Build for the Platform
Pain point
Learning experiences needed to work within technical and platform constraints.
Opportunity
Design scalable experiences that balance learning goals, usability, and technical feasibility.
solution
Play. Engage. Learn.
Eprendiz helps children—and eventually employees—learn in a different way, turning education and training into interactive, engaging experiences.
- Defined the Learning Experience — Designed interactive lessons and activities across multiple subjects to make learning engaging and accessible.
- Structured the Product Experience — Defined information architecture, page structures, and navigation to create a clear learning journey.
- Designed & Delivered the Product — Created the visual identity and UI while partnering with Engineering to bring the experience to life.
Celebrating progress through learning
Every lesson becomes a small achievement, using positive feedback and playful moments to keep children motivated to explore, learn, and keep going.
- Clear & Intuitive Lessons — Designed simple instructions and interactions to make every lesson easy to follow.
- Celebrate Progress — Created badges and rewards to make progress visible and keep children motivated.