01
Led competitive research to benchmark merchant checkout flows and best practices.
A faster, easier way to pay.
FastLane is a checkout autofill product powered by PayPal.
project overview
Helping merchants deliver a faster, safer checkout experience.
FastLane is a checkout autofill product powered by PayPal. The company vision is to have a World class checkout experience for more than 70% of users of PayPal giving them the easiest and secure way to checkout.
my role and ownership
Experience strategy through delivery
02
Mapped checkout user journey, uncovering pain points and reducing purchase steps.
03
Designed flexible checkout flows for managing payments and user information.
04
Delivered accessible mobile design through close cross-functional team handoff.
research
Mapping the pain points behind a faster checkout experience.
Customer Interviews
Expectations, barriers and decision - making.
Experience audit
Usability, consistency and ux design defects.
Other reviews
Abandonment across checkout, signup and payment
what we wanted to learn
Questions that guided the study.
01
Were there any moments that felt confusing, slow, or frustrating?
02
How would you feel about completing checkout in two steps instead of the current flow?
03
When you see the PayPal logo at checkout, what comes to mind?, do you feel more secure?
Strategy
Friction reinforced itself —
the case for a faster checkout.
Four key moments emerged: Selecting a payment option, detecting PayPal users, confirming payment, and completing each action.
Evaluate value
Pain point
Too many steps during checkout
Opportunity
Fast and secure mode value from PayPal
Payment options
Pain point
Tedious to add a new payment option everytime.
Opportunity
You can bring your pay instruments from PayPal, no need to add new ones.
Review
Pain point
Too many steps during checkout
Opportunity
Complete your payment in a tap!
Next steps
Pain point
--
Opportunity
Continue shopping or refer a friend option.
design principles
One meaningful experience
Reduce pain points and frustrating choices through simple design, and keep progress visible.
Confidence through checkout
Surface specific, relevant information to make decisions easy.
Status is part of the experience
Confirm actions, explain exceptions, and make success feel delightful.
solution
Sign up once, and checkout is ready in seconds.
Fastlane simplifies signup so returning customers can skip the repetitive steps. In just two quick actions, their information is saved and checkout is ready to go — faster, easier, and just as secure.
- Led the UX Design for the Autofill experience, focusing on speed and ease of use.
- Collaborated in user research sessions and translated insights into product improvements and design iterations.
- Designed the landing page experience and supporting user journeys to drive engagement and adoption.
Your info, remembered so you don’t have to
Your shipping address and payment methods, saved once — so every checkout starts pre-filled and ready to go.
- Designed the profile and payment management flows, enabling users to interact with payment methods during checkout.
- Partnered with the content team to define the language and brand voice strategy for the Autofill and checkout experience.
validation
More shoppers moved from cart to checkout.
Early results show faster checkouts, higher completion rates, and fewer shoppers abandoning their cart before finishing the purchase.
conversion rate
70%
Compared to the typical 40–45% in e-commerce.
speed at checkout
35% - 40%
Faster than a traditional checkout
completion rate
82.9%
Merchants reported completing checkout after implementing Fastlane.
