01
Partnered with Stakeholders — Conducted conversations to understand how farmers and ranchers manage livestock and inventory in Guatemala.
A smarter way
to manage livestock
Making it easier to manage animals, inventory, health, and marketplace activities.
project overview
Bringing livestock management into
one experience
Pecuar.io is a digital platform designed to simplify how farmers and ranchers manage their livestock and agricultural operations. The experience brings together animal inventory, vaccination records, and a marketplace in one accessible platform.
my role and ownership
From daily tasks to one connected experience
02
Mapped the User Journey — Defined the end-to-end journey across livestock management and marketplace experiences.
03
Designed the User Flows — Created complete user flows to simplify key tasks and interactions across the platform.
04
Built the UI System — Designed reusable UI components to create a consistent and scalable product experience.
research
Digital is changing
how Guatemala manages livestock.
Farmer & Rancher Interviews
Interviewed farmers and ranchers to understand daily workflows and uncover pain points.
Experience audit
Audited the experience to identify friction, gaps, and improvement opportunities.
Other reviews
Drop-off across creating listings or reviewing animal records.
what we wanted to learn
Questions that guided the study.
01
How do farmers and ranchers currently track and manage their livestock?
02
What makes livestock and inventory management easy or difficult?
03
What opportunities could improve the experience for buyers and sellers in the marketplace?
Strategy
From manual processes to digital
experiences
We transformed manual workflows into a simpler digital experience, making livestock information easier to capture, manage, and access.
Understand
Pain point
Scattered information and manual processes.
Opportunity
Digitize existing workflows.
Simplify
Pain point
Manual data collection and scattered records.
Opportunity
Digitize and simplify information capture.
Connect
Pain point
A fragmented livestock market.
Opportunity
Bring buyers, sellers, and products together.
design principles
Keep It Simple
Reduce complexity and make everyday livestock tasks easy to understand and complete.
Information at a Glance
Surface essential animal, inventory, and health information where users need it most.
Design for the Real World
Create practical experiences that fit naturally into how farmers and ranchers already work.
solution
Connecting Users to the Marketplace
Creating a simpler way to discover, evaluate, and access livestock and agricultural products.
- Created flows and interfaces for browsing, viewing, and managing livestock and agricultural products.
- Structured animal profiles and inventory workflows to make livestock information easier to manage.
- Created intuitive experiences for tracking vaccinations, health records, and veterinary information.
Simplifying Livestock Management
Making animal records, inventory, and health information easier to manage.
- Created intuitive flows to track and manage livestock inventory.
- Structured farm profiles and workflows to organize key property information.
- Leveraged AI-assisted design workflows with tools like Figma agent to accelerate ideation, exploration, and prototyping.
validation
From Design to
Real-World Impact
Turning complex livestock workflows into a digital experience people can actually use and engage with.
monthly visitors
15K+
Connecting farmers and buyers in the first months.
android downloads
500+
Early adoption of the digital livestock marketplace.
Real Listing Views
126+
Marketplace activity showing users exploring available opportunities.
